Ruchika Rawat of “Roo and Joey” has been nominated for the 2017 “Emerging AusMumpreneur of the Year” Award.
The AusMumpreneur Awards presented by The AusMumpreneur Network celebrate and recognize Australian Mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognize the growing number of women who successfully balance motherhood and business in a way that suits their life and family.
Ruchika is a Physiotherapist turned Mumpreneur who left her job with Department of Health and Family Welfare, India when she and her husband decided to pursue their Great Australian dream! And she says they are loving every moment of it here! Her first child was born overseas and second one here. She says during pregnancy and after phase, she observed varying differences in styles, prices and availability of various Maternity and infant products. She could feel the connect and wanted to tap the segment and came up with “Roo and Joey” an online retail store for maternity wear, fashion cloth nappies and women’s nightwear. Her business vision is “Blossoming Mums and Bubs!” She is passionate about Environment sustainability and strongly advocates use of Modern cloth nappies and firmly believes in “Reuse, Recycle and Reduce”.
There are many benefits to balancing business and motherhood as Ruchika explains, “Starting a business is one of the most exciting adventure that one can embark upon. My kids are my inspiration. I feel that being a mom has made me more creative and innovative entrepreneur. Be it multi- tasking or time management or ability to prioritize, being a Mumpreneur gives me an opportunity to work what I am passionate about and interested in. Operating a home based business gives me the flexibility to work and simultaneously take care of my children & the ability to set my own work schedule and be my own boss.
It can be challenging to be a successful business woman whilst raising a family and Ruchika gives this advice for others thinking about starting their own enterprise. ”Be equipped with a good business plan, implement it effectively and never leave your tribe. Networking is very important especially Social media branding. Make ABLIS and IBISWorld your best friends.”
Read more at www.ausmumpreneur.com. The winners of the 2017 AusMumpreneur Awards will be announced at a glamorous Awards dinner at Doltone House in Sydney on Friday 25th August.
For more information on the AusMumpreneur Awards visit: www.ausmumpreneur.com or contact Peace Mitchell on 0431 615 107 or firstname.lastname@example.org
For an interview with Ruchika Rawat contact email@example.com